Nearly 90 % of users want TV to operate netizens like a mobile phone: Another user wants to watch TV directly

 人参与 | 时间:2024-02-24 18:33:12


  [my country's TV start -up rate is Time information websitedeclining, and smart TVs need to strengthen interaction innovation to attract users] In recent years, my country's TV start -up rate has experienced a cliff -like decline, from 70%in 2016 to less than 30%in 2022.In addition to being impacted by the mobile terminals such as mobile phones and tablets, it is also related to the poor user experience and use routine.

  [Nearly 90%of users are looking forward to convenient smart TV operations, rich content and multi -scenario interaction] According to the report of the "New Trends of China Smart TV Interaction in 2024", 86.16%of users' deep needs for smart TVs are convenient operation, contentRich and multi -scenario communication and interaction.Users hope that smart TVs can operate conveniently like mobile phones. They have a large number of/rich apps for options, and can realize communication and interactive functions such as video calls, text chat, and online games on smart TVs.

Nearly 90 % of users want TV to operate netizens like a mobile phone: Another user wants to watch TV directlyNearly 90 % of users want TV to operate netizens like a mobile phone: Another user wants to watch TV directly

 

  Interactive innovation has become the core way to activate smart TV users. In order to activate TV users and increase TV sales and start -up rates, TV manufacturers have continued to accelerate interactive innovation of various dimensions such as cross -end, voice, sample, touch/pointing.Today, the product interaction methods of mainstream smart TV manufacturers on the market have covered remote control interaction, voice interaction, somatosensory interaction and cross -end interaction.

顶: 4923踩: 26